Nipiao is a brand founded by Nipiao Paper Suzhou Co., Ltd., a legal entity invested by Nipiao Co., Ltd., a subsidiary of the Japanese Prince Group with a history of 140 years, in China

The company produces various specifications of Nepia brand roll toilet paper, boxed face paper, pocket wrap face paper, handkerchief paper, kitchen paper, and napkins. The products are mainly aimed at the domestic and Hong Kong markets, with some exported to Australia.