The Qingfeng brand belongs to Jinhongye Paper Industry Group Co., Ltd., which is one of the production and sales companies of Asian household paper. As early as 2004, Qingfeng was rated as a trustworthy product for the quality of Chinese household paper. According to data from third-party market research company Nielsen, Qingfeng is one of the national household paper brands and was listed as one of the top 50 fast-selling brands in China in 2014.