NIVEA is a large global skincare and body care brand owned by the German company Bayern Stauff. In 1911, Bayern Stauff established EUCERIT's oil-based emulsion skin cream, which is a stable emulsion among similar products. The owner of the company, Oskar Troplowitz, named the company NIVEA, inspired by the Latin words niveus, - a, - um (meaning snow white). In the 1930s, Bayern Stauff began producing sunscreen, shaving cream, shampoo, and facial care products< The trademark "NIVEA" was confiscated by many countries after World War II, but Bayern Munich repurchased all trademark rights in 1997.

Today, at BDF's PGU Research Center, a globally recognized and authoritative skin and medical research center, over 100 PhDs are developing natural products, which have made Nivea a global skincare brand. Its brand image - "Nivea can provide gentle care to the skin" has deeply penetrated people's hearts. In Europe, Nivea has become synonymous with skin care. Nivea products have consistently ranked high in the European market in categories such as body care, facial care, sun protection, lip care, personal cleaning, and men's skincare.